Blockbuster Game Factory Green

Blockbuster Game Factory was a service offered starting 1994(?) by Sega of America and the American video rental chain Blockbuster. Blockbuster would offer consumers the Sega Mega Drive games of their choice, which they would flash over dial-up onto a reprogrammable cartridge. The idea behind the service was that Blockbuster would have the entire Mega Drive software library available to rent, ending the problem of not being able to find a game to rent because someone else already rented it.